How it works
Three steps to a classroom-ready case.
Tell us the company
Optionally steer the focus with your own notes and chapter selections.
CaseLens researches and writes
A staged pipeline checks sources, builds financial tables, and drafts in a controlled analyst voice (~10 minutes).
Get notified when it's ready
We email you a link to your private copy. Review it, then license it for your class to receive a shareable link.
Under the hood: a strategy knowledge layer, agents that collect and check the data, trusted financial sources, and concept tags, not “vanilla” AI.
What's inside
Eleven sections, two parts, one classroom-ready case.
Part I: Company Report
- 01Company Snapshot
- 02History
- 03Business Model
- 04Market Opportunity
- 05Competitive Environment
- 06Management
- 07Recent Developments
- 08Financial Summary
Part II: Teaching Case
- 09Situation Update
- 10Possible Considerations
- 11Discussion Questions(moderated by the case creator)
Sample cases
Read a finished case before you buy one.
These are complete CaseLens cases, exactly as your students would see them: eleven sections, financial tables, cited sources, and the strategy concepts marked in the text.
Sample Case
Wise
Wise built its own network for moving money across borders, taking on the correspondent-banking system on price and speed.
Read the full caseSample Case
Revolut
Revolut grew a cheap-currency travel card into a financial super-app spanning banking, trading and business accounts — a bet on breadth against both incumbents and single-product rivals.
Read the full caseSample Case
Moonshot AI
Moonshot AI is building frontier models out of Beijing and taking them to consumers with Kimi, competing on long-context capability against far better-resourced labs.
Read the full caseUse cases
For the classes a published case can't reach.
A colleague is visiting class
A practitioner from a firm is joining your session? Generate a case about their company the week before, and let the class interrogate the strategy with its protagonist in the room.
Companies the case publishers skip
Smaller and regional companies rarely get a published case. If it has a public footprint, CaseLens can build a case on it, so your students can study the businesses they actually know.
This week's news, in class
When a company is in the middle of developments worth discussing, you don't have to wait for a case to be written. Generate one while the story is still unfolding.
We don't view CaseLens as a replacement for traditional cases. It's a complement, at a fraction of the per-student price. See the full comparison →
Pricing
Pay per case. No subscription.
Generate the case
Additional cases
£5per case
Add the teaching note (optional)
Teaching note
£2.50per case
License it for your class
Class license
£2per student
License add-on: student annotation
+£1per student
Optional, in testing. Highlighting and notes with export.
A fully loaded class costs less per student than a single traditional case. See full pricing →
Why I built this
Made by Anil Doshi, Associate Professor, Strategy and Entrepreneurship, UCL School of Management
After ten-plus years of teaching Business Strategy and Analytics, and ten more in industry before that, Anil built CaseLens to put real, current companies in front of his students: cases rich enough to demand the whole strategy toolkit at once, rather than one framework at a time.
Roadmap
Your subject could be next.
CaseLens currently ships with a strategy curriculum. Marketing, operations, and other packs are planned, built with the professors who'll use them.